What Millennials want: Kara's findings on Millennials' professional preferences
For her master thesis, our former intern Kara researched the preferences of Millennials during their search for a new professional challenge. Curious about her experiences and findings? Keep reading!
I did my internship at Crossbridge from May until the beginning of July. A very fun period in which I learned a lot. In my first weeks, I already felt part of the team and learned that I had found an internship that perfectly fits my personality and needs. The following weeks, I started working on my master’s thesis. Since I knew what I need in a job or internship, I also wanted to know what other millennials are searching for. Do they want stability, a sound salary or a good location? What I also wanted to know was: where do they look for that dream job?
Since Crossbridge is working together primarily with youngsters that have a working experience of one to five years, they became my target group. I interviewed a few of them and distributed a survey via LinkedIn, Facebook and email.
Yet, that was not the hardest part. After collecting all the answers, I needed to analyze them. I had just started working so combining a thesis and full-time work turned out to be challenging. Ironically, “challenge” became one of the key words of my thesis. Millennials are looking for challenge in a job and see a lack of it as one of the main drivers for a job change.
The importance of the word “challenge” continues as contacting a millennial is not a piece of cake. They do not like to be contacted via intrusive communication methods, that is: via the telephone or Facebook. They prefer to be notified about a vacancy via LinkedIn or email. Yet, here the challenge is to really grab them with an offer that suits their profile and a personalised mail.
These, and other conclusions that I could draw from my data, I presented at the end of August. It was very comforting for me to see that Charline and Simon had come to support me. I would like to thank them and all the other Crossbridgers for the amazing internship!